Buy Now
Buy Now is a marketplace where suscribers users can get specials discounts.
Role
UX Researcher, Visual Designer.
Duration
6 weeks.
Responsibilities
User Research, Wireframes, Low-fi, Hi-fi, and Prototype. For App & Website Design.
The challenge
Create a marketplace design that keeps eCommerce patterns that fit with the users' needs and shows the value proposition.
Understanding
Create a marketplace design that keeps eCommerce patterns that fits with the users' needs and shows the value proposition.
Pain points
Users want an easy want to know where their order is.
Buy Now target is multicultural people, so and many cases users refer that product information is translated correctly.
Users want to know how they can return an item without waste their time in the process.
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The team
It was a multidisciplinary team working side by side to find solutions quickly.
- Project manager.
- Android developer.
- iOS developer.
- Fullstack developers.
- QA tester.
- Branding specialist.
- Marketing Specialist.
- UX / UI Designer (me)
- Project manager.
- Android developer.
- iOS developer.
- Fullstack developers.
- QA tester.
- Branding specialist.
- Marketing Specialist.
- UX / UI Designer (me)
Don't try to reinvent the wheel. It was important to keep patterns that users already know.
Create an easy way to track, communicate and place orders online. Applying gestures, solid patterns, and a simple interface.
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Results
- 2 Prices. Regular and Premium, so premium users can access special discounts and free shipping increasing user retention and lifetime value.
- Users can be a seller without extras steps, so more people can offer their product.
- Keep short, intuitive, and consistent with each step on every flow, decreasing the drop-off.
Project Learning
The key and challenge of this project were to create a marketplace with a value proposition that users can understand easily and quickly while we keep common patterns that users already know.
