Foody Web & App

Company

Foody

Services/Role

Product Designer

Overview

This company focuses on providing healthy food options for people who want to achieve a balanced diet while still enjoying affordable and diverse meals.

Responsabilities

  • UX Designer
  • Visual Designer
  • Interaction Designer
  • Prototyping

Challenge

The mission was to establish a genuine connection between individuals and their health goals, making Foody a life-changing ally in the pursuit of better nutrition. To achieve this, the key was to create a Foody experience that offers more than affordable dishes; Foody is the tool that incentivizes people to have a balanced nutrition.

impact

Foody has evolved into a reference in the Bogotá healthy food market, distinguished by a fresh look and feel, along with a seamless shopping experience. Its user-friendly interface and efficient ordering system position Foody as the top choice for those seeking nutritious options without a substantial time or financial investment. Throughout my tenure, I successfully identified opportune moments when individuals were more likely to become subscribers. Leveraging this insight, we implemented email automation strategies, significantly impacting sales. Concurrently, Foody's ratings experienced a noteworthy increase on both Google and the App Store. As of today, Foody has laid the foundation for a new revolution in the healthy food market in Colombia.